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Old 11-04-2017, 11:06 PM   #11
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Default Papa John's could kill its NFL sponsorship deal after national anthem protest controversy

Quote:

- Papa John's executives say the chain is evaluating its NFL sponsorship deal.

- Earlier this week, Papa John's CEO blamed the league's "poor leadership" and declining ratings following players' protests on the chain's subpar sales.

Quote:

Papa John's is reevaluating its NFL sponsorship after controversy involving players' protests during the national anthem engulfed the chain.

"If the viewership decline continues, we will need to shift into things that work more effectively for us," Papa John’s President and Chief Operating Officer Steve Ritchie told the Wall Street Journal on Friday.

On Wednesday, Papa John's CEO and founder John Schnatter slammed the NFL, blaming the league's "poor leadership" and declining ratings on the pizza chain's sales slump. According to Schnatter, controversy surrounding players' protests had played a role in ratings decline...

..."We are totally disappointed that the NFL and its leadership did not resolve the ongoing situation to the satisfaction of all parties long ago," Schnatter said in a call with investors on Wednesday. "This should have been nipped in the bud a year and a half ago."

Currently, the NFL is crucial to Papa John's business. The company began its partnership with the NFL in 2010 and has "Preferred Pizza" partnerships with 23 NFL teams. Last year, the company signed a multi-year partnership with the NFL and the Super Bowl.

Ritchie "emphatically denied" to the Wall Street Journal that Papa John's had pressured the league to ban protests. Instead, he said the situation had revealed issues with the chain's decision to aggressively invest in television advertising, allocating a "huge percentage" of its fall and winter marketing budget to the NFL.... More ... (Business Insider - 4 Nov 2017)

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Papa John's Founder and CEO John Schnatter
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